{"id":4102,"date":"2012-12-10T00:06:00","date_gmt":"2012-12-10T00:06:00","guid":{"rendered":"https:\/\/oafdn.ca\/?p=4102"},"modified":"2022-02-12T00:07:53","modified_gmt":"2022-02-12T00:07:53","slug":"special-events-building-prospective-new-supporters","status":"publish","type":"post","link":"https:\/\/oafdn.ca\/fr\/special-events-building-prospective-new-supporters\/","title":{"rendered":"Special events \u2013 building prospective new supporters"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4102\" class=\"elementor elementor-4102\" wpc-filter-elementor-widget=\"1\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e8924e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e8924e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc19367\" data-id=\"cc19367\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfc9963 elementor-widget elementor-widget-text-editor\" data-id=\"bfc9963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"size-medium wp-image-4103 alignleft\" src=\"https:\/\/oafdn.ca\/wp-content\/uploads\/2022\/02\/Special_Events-300x132.jpg\" alt=\"event ticket\" width=\"300\" height=\"132\" srcset=\"https:\/\/oafdn.ca\/wp-content\/uploads\/2022\/02\/Special_Events-300x132.jpg 300w, https:\/\/oafdn.ca\/wp-content\/uploads\/2022\/02\/Special_Events-18x8.jpg 18w, https:\/\/oafdn.ca\/wp-content\/uploads\/2022\/02\/Special_Events.jpg 699w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p><span class=\"plain_grey\">Supporters of arts organizations commit support in a number of different ways:<\/span><\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p><ul><li><span class=\"plain_grey\">Purchasing tickets\/subscriptions and attending regular arts programs<\/span><\/li><\/ul><p class=\"half_line_spacing\"><span class=\"plain_grey\">\u00a0<\/span><\/p><ul><li><span class=\"plain_grey\">Volunteer support to the organization\u2019s activities and administration<\/span><\/li><\/ul><p class=\"half_line_spacing\"><span class=\"plain_grey\">\u00a0<\/span><\/p><ul><li><span class=\"plain_grey\">Financial support through annual campaigns, special events, and special purpose campaigns<\/span><\/li><\/ul><p>\u00a0<\/p><p><strong><span class=\"blue\">Prospective New Supporters<\/span><\/strong><\/p><p>Maintaining current records and information about supporter\u2019s can be complicated and requires both dedicated staff resources, and often access to donor management software. I\u2019ve heard many a discussion about the benefits of special \/ gala events. The gross proceeds often are large, which is wonderful. The costs and time required to plan, organize and execute leave arts administrators questioning whether this is a cost effective way to raise funds for the organization.\u00a0 Michael Kaiser, head of the Kennedy Centre for the Arts in Washington, offers a non-financial perspective on the benefits of gala\/special events that relates to attracting prospective new supporters to your organization.<\/p><p>Michael suggests that special events are excellent ways to create \u2018prospecting opportunities\u2019. Your current supporters purchase tickets or a table and bring their friends as guests. By attending the event as a guest, they become familiar with your organization and arts mission\/programs. The host typically considers their guests to be people who are likely to support the organization. Following up with all guests is\u00a0 an easy way to attract new donations, subscribers or volunteers.<\/p><p>\u00a0<\/p><p><strong><span class=\"blue\">LYBNTY&#8217;s and SYBNT&#8217;s<\/span><\/strong><\/p><p>Our experience tells us that donors who already give to an organization are the easiest group to raise gifts and donations from. The Kennedy Centre characterizes these donors as \u201cLYBNTY\u201d \u2013 someone who gave\u00a0<strong>L<\/strong>ast\u00a0<strong>Y<\/strong>ear\u00a0<strong>B<\/strong>ut\u00a0<strong>N<\/strong>ot\u00a0<strong>T<\/strong>his\u00a0<strong>Y<\/strong>ear\u201d. Their donation is recent and you can reasonably expect that they will support you again. Donors who fall into this category can become a primary list of prospects to attend your next special event. It is a much more fertile group than the \u201cSYBNTYS\u201d \u2013\u00a0<strong><b><\/strong>ome\u00a0<strong>Y<\/strong>ear<strong>\u00a0B<\/strong>ut\u00a0<strong>N<\/strong>ot\u00a0<strong>T<\/strong>his\u00a0<strong>Y<\/strong>ear.<\/p><p>Tracking your donors and their frequency of support is an effective tool to where you place your resources. We can\u2019t reach out personally to every donor or prospective donor. A simple tactic of reaching out to your organization\u2019s \u2018LYBNTS\u2019, can save time and result in positive results for your organization.<\/p><p>\u00a0<\/p><p><strong><span class=\"blue\">Read More&#8230;<\/span><\/strong><\/p><p>To read Michael Kaiser\u2019s post, follow the attached link:\u00a0\u00a0\u00a0<a title=\"\" href=\"http:\/\/www.huffingtonpost.com\/michael-kaiser\/lybnts-and-sybnts_b_2190894.html\">http:\/\/www.huffingtonpost.com\/michael-kaiser\/lybnts-and-sybnts_b_2190894.html<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Supporters of arts organizations commit support in a number of different ways: \u00a0 \u00a0 \u00a0 Purchasing tickets\/subscriptions and attending regular arts programs \u00a0 Volunteer support to the organization\u2019s activities and administration \u00a0 Financial support through annual campaigns, special events, and special purpose campaigns \u00a0 Prospective New Supporters Maintaining current records and information about supporter\u2019s can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"give_campaign_id":0,"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[],"class_list":["post-4102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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